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JOUFFRAY-DRILLAUD 2005, June 24   The grass of champions     Market leader in grass addressed to professionals, Jouffray-Drillaud has assumed top billing in the vegetal sphere. This human-sized firm (150 employees) is developing an innovatory research program focused on lupine in its Saint-Sauvant center. Just think back to the 1998 World Cup. Everyone remembers the stunning victory of the French eleven over the heavily favored Brazilian finalists. And yet, even if he fondly harks back to the prowess of Zidane and his teammates, it is for another reason that Michel Simon retains an unalterable memory of the event; his was the company that supplied the renowned and “blessed” pitch of the Stade de France. What a fabulous feat of arms for Jouffray-Drillaud, a modest concern whose headquarters are to be found in Cissé. Though by no means a household world, this non-conglomerate can nonetheless pride itself on serving as the main supplier of grass for both governed communities and landscape gardeners. “We avail ourselves of a 2000-ton storage center in Vienne and of a 500-ton one in Brittany”, so specifies the CEO. This is his way of saying that a long-time manufacturer of alfalfa (50% of French production) offers guarantees and is adept at organizing itself. Attested high-level logistical management (a transport company is its subsidiary) pleads persuasively in its favor. The lupine plant, née the wolf bean In an increasingly evolving world, Jouffray-Drillaud is not about to rest on the assets that account for its laurels. Ever since 1995, the “small company that could” has been wagering on labors in its research station called La Litière and located in Saint-Sauvant, which is a 12-person unit readying (if not sowing) tomorrow’s seeds. “Current research consolidates the profits we’ll wind up reaping”, so proclaims an unwavering Michel Simon. Eight technicians and four engineers are at work, and the lupine plant is at the heart of their efforts. An economic interest grouping (the French “GIE”) was expressly created in 1998 so as to thoroughly study the production and transformation of a plant meant for human and animal feeding. Its ambitious objective consists in “creating a distinct sector”. The first palpable repercussions of the project should soon be making themselves felt. “The lupine is a plant than can help, for example, to lower the cholesterol level”, so concludes the director. After soccer, healthfulness matters…. (*) The grouping includes Terrena, Terrena Poitou, Jouffray-Drillaud and Charente-Coop. 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